Thursday, January 17, 2008

A Story for Designers

Sitting in the DriveSavers Hospitality Suite, I mentioned to Scott Gaidano, President and founder, that I like his logo, a white nautical life preserver against a red background. He says "Yeah, we were sitting around in a hot tub trying to come up with a name for a company, and there was a life preserver hanging on the side of the tub. We wanted to run a small, two-color ad in MacWeek, and the only choice they offered for a second color was red."

Recently a marketing company wanted to throw out the logo and start over on the image. Scott says "No the logo stays, but you go if you bring it up again. 300 of the Fortune 500 companies already know that logo."


Robin chats with Scott Gaidano in the DriveSavers Hospitality booth.